Resources
Profiler
The profiler tool outlines the objectives, audience, and assumptions for your project(s) and brand. It is crucial to gathering information in the initial process for strategy and effective ROI.
Resources
Marketing + Creative Blueprint
The blueprint that helps outline marketing and creative goals to guide audience behavior.
Resources
Petrie Creative Capabilities
A deeper dive into our service offering, capabilities, and how we approach your projects.
Case Studies + Agency Work
Fayetteville Tech
Going further, together.
Agency Walk West
Redefining the user experience, content architecture, and emotional connection to the brand.
ViiMed
The ViiMed (re)Brand Guide
Petrie Creative
The final brand guidelines document that was the result of rebranding ViiMed’s brandmark, color palette, messaging strategy, photography style, iconography, and created a solid design blueprint to expand their marketing.
SEPI
Redlining with Heart
Agency Mellonaid
A rebrand strategy and web presence that accurately tells the story of this civil engineering firm’s true value.
Wall Street Journal
Digital Advertising
Agency T3 Advertising, Austin
Marriott Courtyard
Rewards Microsite / Gameplay
Agency T3 Advertising, Austin
Dell
Small to Medium Business — Digital Campaigns
Agency T3 Advertising, Austin
Process
GetWell Network
Interactive Architecture Mapping
CONTENT AUDIT / SITEMAPS / USER-FLOW / INFORMATION ARCHITECTURE
Content and architecture audit and visualizations done to streamline redundancies for the site redesign, and consolidate content for efficiency in the user experience. Click on the images below to navigate the sitemaps
InMotionNow
Wireframes + Prototyping
CONTENT AUDIT / WIREFRAMES / CUSTOM PERSONA USABILITY / CONTENT CREATION
Developed a navigational system around each individual persona’s interest, where content was dynamically populated to match their needs on the buyer journey — from awareness to consideration to lead conversion.
Business Sustainability Collaborative
Content Strategy + (Re)structure Categorization
CONTENT AUDIT / WIREFRAMES / INFORMATION CATEGORIZATION & TAGGING STRATEGY / CONTENT AGGREGATION PLAN
Redesign of the website included a strategic solution for content aggregation, as well as a tagging strategy for information—both auto-populated from other partner sites, and BSC authored posts.
