Client
Sitecore / Microsoft / Avanade
Intelligent Store Showcase
Customer Journey Demo
Designing an immersive customer journey proof of concept for a concept brand to demonstrate the core components of Microsoft Cloud for retail— in a day-in-the-life marketing scenario.
customer journey storytelling / creative direction / UX / brand / animation & visualizations
NRF is the world’s leading annual retail event, bringing together 35,000 retail professionals and vendors from more than 90 countries for educational and networking opportunities.
Sitecore and Microsoft wanted to showcase their partnership integrating Fabric’s AI-powered enhancements at NRF 2024
We invented a concept lifestyle brand, created a real-working digital experience on Sitecore OrderCloud, and produced a sales video that highlighted a customer journey centered around the platform.
Customer Journey Storyboard
Creating a proof of concept
lifestyle footwear brand
Store visualization
Designing the eCommerce experience
