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Analysis of the client’s website to determine leveragable brand assets
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Review of pertinent marketing touchpoints that customers have with your product or services (includes printed materials, ads, etc…)
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Research into the client’s industry sector to locate disruptors, trends, visual norms, content, and best-use examples
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Competitive visual comparison (side-by-side) analysis of you and your top 8-10 competitor’s websites to identify brand distinction opportunities in color, typography, tone of messaging, photography style, and iconography
Creative Strategy
Growing Brand Equity with a New Visual Blueprint
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Competitive color palette recommendations and usage with the logo & tagline
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Approaches for the identity and visual treatment of the brand
Creative Strategy
Creating Meaning with Concepts that Tie into the Visual Brand
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Creating memorability around the logo concept & mission
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Identifying your product and brand to the audience personas
Implementation
Brand Memorability — Visual Concepts that Tie into the Brand
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Using unique visuals that create memorable distinction from competitors and link to the brand and logo
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Developing assets that are not mistaken for a competitor
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Utilizing a messaging tone that speaks in line with the personas
2017
Before and After
