Resources

Resources

Profiler

The profiler tool outlines the objectives, audience, and assumptions for your project(s) and brand. It is crucial to gathering information in the initial process for strategy and effective ROI.
Resources

Marketing + Creative Blueprint

The blueprint that helps outline marketing and creative goals to guide audience behavior.
Resources

Petrie Creative Capabilities

A deeper dive into our service offering, capabilities, and how we approach your projects.

 

Resources

Meet the Creative Director

Michelle Petrie, CV and industry experience 

Case Studies + Agency Work

InMotionNow

Website Redesign and UX / UI

Agency  Walk West

 

View the Work

Fayetteville Tech

Going further, together.

Agency  Walk West

Redefining the user experience, content architecture, and emotional connection to the brand.

View the Work

ViiMed

The ViiMed (re)Brand Guide

 Petrie Creative
The final brand guidelines document that was the result of rebranding ViiMed’s brandmark, color palette, messaging strategy, photography style, iconography, and created a solid design blueprint to expand their marketing.
Phononic

Product Marketing + Dashboard UI

Agency  Mellonaid

View the Work

SEPI

Redlining with Heart

Agency  Mellonaid
A rebrand strategy and web presence that accurately tells the story of this civil engineering firm’s true value.
Wall Street Journal

Digital Advertising

Agency  T3 Advertising, Austin
JC Penney

Email Marketing

Agency  T3 Advertising, Austin
Marriott Courtyard

Rewards Microsite / Gameplay

Agency  T3 Advertising, Austin
Dell

Small to Medium Business — Digital Campaigns

Agency  T3 Advertising, Austin

Process

GetWell Network

Interactive Architecture Mapping

CONTENT AUDIT  /  SITEMAPS  /  USER-FLOW  /  INFORMATION ARCHITECTURE

 

Content and architecture audit and visualizations done to streamline redundancies for the site redesign, and consolidate content for efficiency in the user experience.  Click on the images below to navigate the sitemaps

 

InMotionNow

Wireframes  + Prototyping

CONTENT AUDIT  /   WIREFRAMES   /   CUSTOM PERSONA USABILITY  /  CONTENT CREATION

 

Developed a navigational system around each individual persona’s interest, where content was dynamically populated to match their needs on the buyer journey — from awareness to consideration to lead conversion.
Business Sustainability Collaborative

Content Strategy + (Re)structure Categorization

CONTENT AUDIT  /   WIREFRAMES   /   INFORMATION CATEGORIZATION & TAGGING STRATEGY  /  CONTENT AGGREGATION PLAN

 

Redesign of the website included a strategic solution for content aggregation, as well as a tagging strategy for information—both auto-populated from other partner sites, and BSC authored posts.