Highly Effective Athletic Training
Transforming ‘Gym Members’ into Athletes.
The catalyst for change.
Highly Effective Athletic Training (HEAT)
During a strenuous workout, an athlete generates 2030.0kJ of heat through anaerobic and aerobic training.
Heat is a catalyst for change.
We thought that to be pretty powerful.
So in creating a visual blueprint for their brand, we reinforced that very idea — H.E.A.T. as a catalyst for change. Using visual cues of thermal imaging and topographic body contours in their materials, we were able to reinforce the core concepts behind their existing logotype — performance and change.
brand campaign concept + visuals / brand messaging / supporting graphics
Color Palette & Style Guide
The HEAT gradient palette conveys:
A change in temperature,
bright, energetic hues,
kinetic movement,
and highlight areas of intensity or heat.
Photography Style / Marketing Communications
