NC State University        CCMTR

Many Species, One Medicine.

“Between animal and human medicine there is no dividing line — nor should there be. The object is different, but the experience obtained constitutes the basis of all medicine.”

— Rudolf Virchow
NC State Veterinary Medicine       Center for Comparative Medicine and Translational Research

Comparative medicine at NC State’s College of Veterinary Medicine applies research knowledge gained from animals to enhance the development of new diagnostic tools, vaccines, and clinical applications  for human beings and animal species — improving the quality of veterinary and human medicine.


They employed Petrie Creative to create a single visual that would capture the essence of what they do — one that needed little, if no, supporting explanation. We gave them a framework—a strong brand message and photographic concept that they could expand and build upon in the future.


brand campaign concept + visuals   /   brand messaging   /   supporting graphics