AMA High Five Conference
Where Marketing & Creative Meet
High Five, the conference set out to bridge the gap between industry creatives and marketing professionals.
The Triangle AMA
The Triangle Chapter of the American Marketing Association is one of the largest and successful chapters in the nation. Constantly striving to set the bar higher, they wanted to tackle a huge, unaddressed issue in the industry — the gap between marketing and creatives.
While an ambitious undertaking, Petrie Creative successfully helped them create a game-changing annual conference that focuses on the symbiotic, collaborative relationship between marketing and design: ‘High Five — Where Marketing and Creatives Meet‘. Through competitive positioning and creative strategy, Petrie Creative sought out to have people completely rethink and redefine what a conference could be.
Achieving record attendance for a conference in its first year is unprecedented, but we helped them do just that. And with a solid brand, creative strategy and tools to keep it vibrant, the conference has sold out every year since its conception in 2014.