The Business of Luxury
“As pointed out by The Boston Consulting Group Insights, luxury is a $1.3 trillion industry — the size of Australia’s GDP, the world’s 13th largest economy — so the welfare of such a large influence in the global marketplace is key.“
— Mickey Alam Khan, Luxury Daily, New York
NC State College of Management Global Luxury Management
Before it’s first year in operation, the Global Luxury Management MBA at NC State needed branding and trustworthiness to attract students to their global program. Side-by-side with the client, Petrie Creative employed an extensive competitive analysis on the luxury industry itself and other similar MBA programs — then implemented strategy, design and copywriting that resonated with the degree, the students and the unique mindset of the luxury market.